diff --git a/templates/notification/new_follower/full.txt b/templates/notification/new_follower/full.txt
index 8ffcfba..02f3d1d 100644
--- a/templates/notification/new_follower/full.txt
+++ b/templates/notification/new_follower/full.txt
@@ -1 +1,3 @@
+{% blocktrans %}
 <a href="{{ profile.get_absolute_url }}">{{ profile.get_nice_name }}</a> has started following you.
+{% endblocktrans %}